In this talk, we discuss functional inequalities and gradient bounds for the heat kernel on the Vicsek set. The Vicsek set has both fractal and tree structure, whereas neither analogue of curvature nor obvious differential structure exists. We introduce Sobolev spaces in that setting and prove several characterizations based on a metric, a discretization or a weak gradient approach. We also obtain $L^{p}$ Poincaré inequalities and pointwise gradient bounds for the heat kernel. These properties have important applications in harmonic analysis like Sobolev inequalities and the Riesz transform. Moreover, several of our techniques and results apply to more general fractals and trees.[-]